Your brand,desired abroad.
Not Creative is a marketing house for premium consumer brands. Campaigns and identities that make wine, fashion, food and hospitality wanted, at home and in the markets you choose next. We hold our own work to numbers.
Markets, opening.
Every brand we work with is going somewhere. This board is how we think: a route, a brand, and the number that says it landed.
Desire, measured in foreign currency.
Everything an agency makes. Built to travel.
Strategy, identity, campaigns, film, social, media and CRM. The difference is where we point it: everything we make is designed to survive translation, so it wins at home and keeps winning across a border. Plenty of our work never leaves Portugal. All of it could.
Campaigns · OOH · PortoO verão é nosso.
VINHO VERDE COLLECTIVE × NOT CREATIVE
QUINTA
CENTENÁRIA
COLHEITA 2023 · Nº 0417Every beautiful thing we make has a back side.
The front is what the market sees. The back is what the board sees. We are responsible for both.
A Douro estate arrives in Berlin
How a century-old Portuguese wine house earns a place on the lists of Kreuzberg's twelve most-watched restaurants.
| Target market | Germany, on-trade first |
| Price ladder | EUR 24–38 retail |
| Doors, month 6 | 38 of 50 target |
| Velocity vs. category | +212% |
| Payback horizon | 19 months |
Most engagements are full service. The border is optional.
Entrada
The full market-entry programme. Positioning, cultural translation, launch campaign, first-quarter numbers. Twelve weeks from thesis to shelves.
02 · RETAINERMarket Management
Once you've landed, we run the market. In-market media, content, retail relationships and CRM, reported monthly against plan.
03 · STUDIOBrand & Campaigns
Identity and campaigns, at home too. Many clients start here, long before they think about leaving.
Field notes from the export trade.
Comporta is a brand. Most hotels there haven't noticed.
On-the-ground notes on the most quietly powerful place-name in Iberian hospitality.
FundingICEX will pay for your US launch. Almost nobody applies properly.
A field guide to the tenders, deadlines and KPI reporting the Spanish export agency actually expects.
PremiumizationPortuguese wine sells for €2.90 a litre. Here is the maths of charging more.
ViniPortugal wants a higher average price. A pricing-ladder playbook for estates that agree.
Where next?
Tell us your brand and the market you want. The Desirability Report maps how wanted you already are there, what the entry costs, and where the white space is. It arrives as a document you will want to show your board.